Casio: Achievements attained in terms of Market Share..ect

Casio has developed environmental management systems at plants and practices green procurement based on standards for the environmental performance of purchased items, with the intention of ensuring that Casio products comply with laws and regulations in and outside Japan.
In fiscal 2007, Casio achieved a 100% response rate (percent of parts covered by supplier surveys) for green parts in and outside Japan, one of its environmental action plan targets. The group will continue to promote this target, utilizing it to ensure the legal and regulatory compliance of the products it delivers in all places.
Going forward, Casio will transition to the practice of “CSR procurement” by adding social responsibility as a procurement standard to its existing green procurement standards. In so doing, the group is pursuing mutual development and deeper relationships with suppliers, which ensures that Casio will keep furnishing safe and reliable products.
Along with society’s growing concern over environmental problems in recent years, environmental performance requirements have become stricter with the introduction and strengthening of environmental laws and regulations.
.Accordingly, Casio has started to use a GP-Web system and finished building a survey system covering 133 suppliers as of March 2007.
The adoption of the GP-Web system has, from the perspective of suppliers, made it possible to send responses for individual parts in real time instead of the bulk responses provided in the past.
In addition, the ability to input data directly to an online interface with an upload function has made it easier to respond to surveys.
Casio is committed to green purchasing, or the proactive effort to purchase environmentally friendly indirect materials such as stationery, office supplies, and office equipment (excluding software).
In fiscal 2007, one year ahead of schedule, Casio achieved its goal of a 60% green purchasing rate*1 in fiscal 2008 at sites that have adopted the CATS e-P System*2, a goal established in fiscal 2004.
In fiscal 2008, Casio will reconsider its green purchasing rate goals and expand the number of sites committed to green purchasing in an effort to ensure that green purchasing is practiced by the entire group
Casio held its first environmental exhibition in the United States at the CES 2007 held in Los Vegas in January 2007. Casio’s unique “breakdown exhibition,” which displayed how and which parts in Casio products are environmentally friendly, drew the attention of many visitors.
During the press conference conducted at the Casio booth, the company promoted its environmental initiatives, including support of the Kids’ ISO 14000 program, which also drew a lot of attention.
Casio has participated in the Ecoproducts Exhibition every year since it began (now eight times). The number of visitors grows steadily every year, and the exhibition has now become one of the biggest in Japan. In the future, we will continue to work with the Environment Center to communicate Casio’s environmental initiatives to the public.