Building a Foundation for Continual Growth
Delivering great products to consumers, reliable returns to shareholders, and successful business partnership to suppliers—Casio’s approach to securing continual growth is to benefit all of its stakeholders.
● Management Focused on Profitability
Casio is committed to providing the maximum return on society’s investment, which is represented by the capital entrusted to it by shareholders. Toward this end, the company’s key management indicator is profitability. Casio is taking bold steps group-wide to improve its operating income margin.
● Achieving both Stability and Growth
Casio has positioned businesses that have maintained high market share and yield steady profits as Stable Businesses. It has positioned businesses that are expected to experience significant global market growth in the future, while also seeing intensifying competition as a large number of companies enter the market, as Expansive Businesses. Casio is following a successful strategy of securing stable profits from the Stable Businesses while increasing both sales and operating income in Expansive Businesses. This approach to management has been securing both growth and profitability, and is expected to continue to deliver superior sustainable results.
● Performance of Main Products
Digital Cameras
Units sold in fiscal 2007: 6 million
As the creator of the digital camera market, Casio continues to leverage its technologies to deliver compact, slim designs, and leads the market for stylish, compact products
Radio-controlled Timepieces
Worldwide market share: No. 1 (Casio survey)
Worldwide market share: No. 1 (Casio survey)
In 2006, Casio sold 33 million timepieces worldwide. In recent years, Casio has focused on radio controlled timepieces, which never need to In 2006, Casio sold 33 million timepieces worldwide. In recent years, Casio has focused on radio-controlled timepieces, which never need to be adjusted by hand. These products now account for 45% of the value of Casio’s timepiece sales. Casio also possesses the largest share of the global market for radio-controlled timepieces.be adjusted by hand. These products now account for 45% of the value of Casio’s timepiece sales. Casio also possesses the largest share of the global market for radio-controlled timepieces.
Electronic Dictionaries
Market share in Japan: No. 1*
Market share in Japan: No. 1*
Casio offers a full line of electronic dictionaries that meet a range of needs for students and working professionals. Advanced features, such as handwriting recognition and recorded pronunciations by native speakers, explain why Casio dominates this market in Japan with an over 50% share. Electronic Calculators
Total number of units sold to date: 1 billion
Total number of units sold to date: 1 billion
In December 2006, Casio shipped its one billionth calculator, counting from the first electronic calculator, called the 001, introduced in 1965. Casio calculators helped to generate massive popular demand, which contributed significantly to the development of the semiconductor industry. With its development of scientific and educational calculators, Casio is now known the world over for its outstanding products in this field. 