Identifying Universal Needs
Casio constantly strives to identify unrecognized universal needs. The number of things that all people need, but which are yet to be created, is potentially infinite. This vast latent demand is what drives Casio’s quest to discover universal needs. Casio’s role as a manufacturer is to uncover these needs and then apply its technological expertise to create new products that meet them.
Thinking outside the Box
Casio prizes originality in its product development. Only by producing innovative ideas—with zero dependence on product ideas from other companies can Casio deliver products that truly satisfy customers. The company’s product development starts with a search for new ideas that no one has ever had—concepts without precedent. Casio’s idealistic approach demands a complete departure from conventional thinking
Taking the User’s Perspective
Casio insists on thinking like its customers do. Everything starts with areful consideration of who will use the product—how, where, and when. This ensures that Casio’s inventions have exactly the right design, function, interface, and more: everything people really need. Casio’s unabashed goal is to keep offering products that astonish and amaze, without ever become complacent about past successes.
Minimizing Environmental Impact
Casio offers compact, lightweight, slim, and energy efficient products. By packing advanced functionality into each compact device, Casio not only provides convenience, but also saves resources and energy. Starting with the initial product concept phase, the company’s developers make an all-out effort to minimize the environmental impact of each product. Environmental performance is further improved in the design phase by integrating multiple functions into single components and reducing the overall number of components.
